FARM Media Training Webinar

Share Your Farm Story: Tools and Tactics to Market Your Business and Connect with Media

One hour/on-line session, facilitated by Lisa Kivirist, Coordinator of FARM.

Click here to visit the webinar.

Webinar Description:
Everyone’s farm, business or organization could make a great topic for an article. But what’s your hook and news angle to get the free media coverage you deserve? Join this webinar for a crash course in public relations tools and tactics from a sustainable agriculture perspective and hear inspiring examples of how others are successfully crafting businesses that authentically reflect their values and generate media interest. Learn how to identify your compelling story, connect and work with journalists, write a compelling press release, confidently explain sustainable agriculture to the media, and grow both your business and the sustainable agriculture movement. This webinar compliments the FARM “Share Your Farm Story” on-line tool kit.


  • Media 101: Overview of public relations from a sustainable agriculture perspective.
  • Identify your marketing and media goals. What makes your story unique?
  • Showcase various sustainable farming operations’ stories & media experiences.
  • Provide media relations basics & tools: How to talk to reporters, handle interviews and write press releases.

Presenter Bio:
Lisa Kivirist, along with John Ivanko, directs FARM (Farm & Agriculture Resources for Media), a project of the National Sustainable Agriculture Coalition (NSAC) designed to effectively connect farmers to the media. Kivirist uniquely wears the multiple hats of farmer, journalist and educator. She is co-author of the award-winning book, ECOpreneuring as well as Rural Renaissance and Edible Earth, writes for magazines including Hobby Farms and Hobby Farm Home and serves as lead writer for Renewing the Countryside. She and her family also run the award-wining Inn Serendipity Farm and B&B in southwestern Wisconsin, completely powered by renewable energy and showcasing local, seasonal cuisine featuring the farm’s organic produce.